- In Cheetah Builder, under “My Site” on the right side of your screen, click on “Script Settings
2. Scrolling down the page you will find: Pixel Settings. Under Facebook, enter the pixel ID, which is generated from the client company’s Facebook account.
We have shown, so far, how we always enter Facebook pixel ID. With the new integration, you can insert events directly from Cheetah by clicking here;
3. To do this, in the Facebook for business account, below the created pixel, you will see a menu and at the end of it, click on settings;
4. Will open a window, you can insert the page name, and the event name you want;
5. After doing that, the event will be shown below. One important information is, if you are not using API key, you can insert one event per page. If you insert more than one, the last one will be shown in the Pixel Helper extension and Facebook will duplicate the event.
- Using one event
- Using two events for the same page;
- Checking Facebook, we noticed duplicity in the events;
6. To be able to insert more events in your pages, we will use the API token;
7. Scrolling down the page, you will find the section: “Conversions API”. Click “get started”;
8. A page will open, read the instructions and click “continue”;
9. On this page, you will select the events that you want to track. Choose one or more, then click “Continue”,
10. After this configuration, click continue. This page will open;
11. And on that page, leave the default “Event time” and “Event name” selected;
12. In the “Customer Information Parameters”, select only these two boxes;
13. And in the “Customer Information Parameters”, leave selected only these two options: “Customer IP address – Do not convert to hash” and “Customer User Agent – Do not convert to hash”. The explanation is as follows, this API was designed for mobile applications (cell phones), where the person who is logged on the phone already has all his data there, recorded. But on Cheetah, because it is a website, there is no way to get this information, because the person who browses the site, does not enter this information, and that is why the options, other than the two selected, will NOT work.
14. Click “continue”;
15. After you click continue, this page will open with the information you have set up for tracking;
16. Click on “Confirm Setup”;
17. This window will open with instructions. You can leave it as it is and click finish;
18. After completing this process, we are almost there;
Let’s go to “Settings” again and in the “Configuration API” section. Let’s generate the token;
19. By clicking on “generate access token”, we will have;
20. Now copy the token and go back to Script Settings, in Cheetah;
21. By clicking on Script Settings and going to Pixel Settings, we will see this option, Facebook Token. The generated token will be inserted into this option.
19. Just below the Pixel Settings frame you will find the “Add pixel event” button;
20. Clicking this button will open a window where you can add events to your pages;
In the “PIXEL EVENT” field, you will enter the value to be tracked. For example: Fill the form;
21. If you want to insert another event, just click the “Add pixel event” button and add the values in “SOURCE URL” and “PIXEL EVENT”. They will look like this;
22. IMPORTANT: The configuration of pixel events, will not be shown in the Pixel Helper tool, they will be sent by the Builderall server and this information can be viewed on your Facebook for business page under “Incoming events”.
- This measurement of the “Event Match Quality” will always be low due to the website not capturing and the user not having to fill out any forms before entering the website. Remember that this API was developed for mobiles.