What this guide is for
This guide will help you understand how to set up and use WhatsApp Automation in Builderall without overcomplicating things.
Use this guide when you want to:
Connect your WhatsApp number.
Create automatic WhatsApp message flows.
Set up messages triggered by a keyword or phrase.
Check if there are pending messages before reconnecting your number.
Send personalized messages to a contact list.
Understand the difference between funnels and the Messenger feature.
Avoid sending too many messages too fast.
Fix common issues with connection, queues, funnels, and message delivery.
Understand how a WhatsApp List Message Blast can be sent through Messenger, including the precautions needed to avoid blocks, errors, or spam reports.
1. What WhatsApp Automation is
WhatsApp Automation is the Builderall tool that lets you create automated one on one WhatsApp conversations.
You may also see it referred to by older names, such as:
Builderall Zap.
Messenger.
WhatsApp Funnel Builder.
The main idea is simple:
You create a flow, the contact sends a specific message to your WhatsApp number, and the tool sends the automated messages you configured.
This tool is not for WhatsApp groups.
2. How to access the tool
Step 1
Go to your Builderall Office.
Step 2
Click Tools in the top menu.
Step 3
Open WhatsApp Central.
Step 4
Find WhatsApp Automation.
Step 5
Click New Automation to access the tool.
3. WhatsApp Launch Manager vs WhatsApp Automation
Inside WhatsApp Central, you may see more than one WhatsApp related tool.
The two main ones are:
WhatsApp Launch Manager.
WhatsApp Automation.
This guide is about WhatsApp Automation.
WhatsApp Automation is used for message flows, automatic replies, individual WhatsApp conversations, and sending messages through the Messenger area.
4. Before connecting your WhatsApp number
Before you connect or reconnect your WhatsApp number, always check if there are pending messages in the queue.
This is very important.
If your number is connected while there are pending messages waiting to be sent, those messages may start going out automatically.
If there are too many pending messages, your number may send a large number of messages very quickly.
That can increase the risk of WhatsApp restrictions or blocking.
5. How to connect your WhatsApp number
Step 1
Open WhatsApp Automation.
Step 2
Go to Settings.
Step 3
Look for the WhatsApp authentication area.
Step 4
Follow the connection instructions shown on the screen.
Step 5
Once the number is connected, the tool will be ready to send messages through that number.
6. How many numbers can be connected
You can connect one WhatsApp number per account.
This means you cannot use multiple WhatsApp numbers at the same time inside this tool.
You can:
Check the current authentication.
Reconnect the number.
Remove the current connection.
Connect the number again if needed.
7. What happens when you reconnect the number
When you reconnect the number, the tool becomes ready to send messages again.
If there are messages waiting in the queue, they may be sent after the number is connected.
That is why you should always check the queue before reconnecting.
8. How to check the message queue
Step 1
Inside the tool, go to Dashboard.
Step 2
Look for the message queue area.
Step 3
Check if there are messages with a status like:
Waiting.
Pending.
Waiting to be sent.
If the queue is empty, there are no messages waiting to go out.
If there are pending messages, they may be sent when the WhatsApp number is connected.
9. How to cancel pending messages
Use this when there are messages waiting to be sent and you do not want them to go out.
Step 1
Go to Dashboard.
Step 2
Check the message queue.
Step 3
Click the option to stop or cancel pending messages.
Step 4
Confirm the action if the tool asks you to.
After that, the pending messages will be canceled.
10. What the Dashboard is for
The Dashboard gives you a quick overview of what is happening inside the tool.
You can use it to check:
Messages sent.
Messages sent this month.
Sending errors.
Messages sent today.
Messages waiting to be sent.
Funnel activity.
Pending message queue.
Use the Dashboard whenever you want to confirm if the tool is working or if something is stuck.
11. What funnels are in WhatsApp Automation
Funnels are automatic WhatsApp message sequences.
A funnel starts when a contact sends a specific message to your connected WhatsApp number.
That specific message is called the capture message.
Example:
If the capture message is:
support
When the contact sends “support” to your WhatsApp, they enter that funnel automatically.
12. How to create a new funnel
Step 1
Go to Funnels in the tool menu.
Step 2
Click to add a new funnel.
Step 3
Choose a name for the funnel.
Examples:
Initial support
Customer service
Send link
Free trial
Step 4
Set the capture message.
Example:
support
Step 5
Save the funnel.
Now the tool knows which message should trigger that funnel.
13. What a capture message is
The capture message is the word or phrase the contact must send to enter the funnel.
Examples:
support
I want to know more
help
free trial
quote
When the contact sends that message to the connected number, the tool starts the funnel.
14. Best practices for capture messages
Keep them simple.
Do not use long sentences.
Avoid complicated words.
Avoid too many variations for the same funnel.
Choose something easy to type and easy to remember.
Good examples:
support
quote
start
help me
Bad examples:
Hello, I would like to receive all the detailed information about product X.
Hi, how are you? I want to talk to the department responsible for my request.
Long messages increase the chance that the user will type something different and not enter the funnel.
15. How to add messages to a funnel
After creating the funnel, you need to add the messages the contact will receive.
Step 1
Open the funnel.
Step 2
Go to the message area.
Step 3
Click to add a message.
Step 4
Write the message you want to send.
Example:
Hi! We received your message. To talk to our support team, please use this link: https://yourdomain.com/support
Step 5
Choose when this message should be sent.
Step 6
Set the waiting time in minutes.
Step 7
Save the message.
16. What waiting time means
Waiting time tells the tool how long it should wait before sending the message.
Example:
If you set 2 minutes, the message will be sent 2 minutes after the selected condition is met.
Use shorter times when the reply should feel fast.
Use longer times when you want to create a more spaced out sequence.
17. Message sending conditions
When you create a message inside a funnel, you can choose when it should be sent.
The condition can be based on things like:
Send when the lead enters the funnel.
Send after the lead clicks the previous link.
Send if the lead does not click any previous link.
This helps you create a smarter sequence.
Example:
Message 1
“Here is the link with the information: link”
Message 2, if the person clicked the link
“Great! Now that you checked the information, here is the next step.”
Message 3, if the person did not click the link
“I noticed you have not opened the link yet. Do you need help?”
18. How to create a message sequence
You can add several messages inside the same funnel.
Simple sequence example:
Message 1
Sent when the person enters the funnel.
“Hi! Thanks for reaching out. Here is the link with the information: https://yourdomain.com”
Message 2
Sent a few minutes later.
“Were you able to open the link?”
Message 3
Sent if the person does not click the link.
“If you have any questions, just reply to this message and we will help you.”
Each message can have its own condition and waiting time.
19. How to edit a funnel message
Step 1
Open the funnel.
Step 2
Click the message you want to edit.
Step 3
Click the edit icon.
Step 4
Change the text, condition, or waiting time.
Step 5
Save the changes.
20. How to remove a funnel message
Step 1
Open the funnel.
Step 2
Click the message you want to remove.
Step 3
Click edit.
Step 4
Click remove.
Important:
If you remove a message, the messages connected to it may also be removed.
Before deleting anything, review the sequence so you do not accidentally break the flow.
21. How to view funnel leads
Inside the funnel, open the Leads area.
There you can see:
Contacts who entered the funnel.
Captured phone numbers.
Total number of leads.
Number of messages sent.
This helps you check if the funnel is capturing people correctly.
22. How to pause a funnel
Use pause when you want to temporarily stop a funnel.
Step 1
Open the funnel.
Step 2
Find the pause icon in the upper right corner.
Step 3
Click it to pause the funnel.
When the funnel is paused, it stops working until you activate it again.
23. How to delete a funnel
Only delete a funnel when you are sure you no longer need it.
Step 1
Go to the funnel list.
Step 2
Find the funnel you want to delete.
Step 3
Click the trash icon.
Step 4
Confirm the deletion if the tool asks you to.
After the funnel is deleted, it should no longer capture leads or send messages.
24. When the funnel starts working
The funnel works when all of these things are true:
The WhatsApp number is connected.
The funnel is active.
The capture message is configured.
The contact sent the correct capture message.
There is no authentication error.
If one of these things is missing, the funnel may not start.
25. What Messenger is and how it relates to WhatsApp List Message Blast
The Messenger area lets you send a message to a contact list.
In some cases, users may search for this type of sending as WhatsApp List Message Blast or WhatsApp Message Blast.
Inside Builderall, this action can be done through Messenger, where you manually add a list of contacts and send a message to those numbers.
Important: although the word “blast” may suggest mass sending, this feature should be used responsibly. The safest approach is to work with small, segmented lists and contacts who already have context with your business or expect to receive your message.
You can add phone numbers and custom parameters to personalize the message.
It is useful, but it needs to be used carefully.
When you send through Messenger, the message may go out to all contacts in the list very quickly.
If the list is too large or the number is not warmed up, there is a high risk of WhatsApp blocking.
26. When to use the Messenger
Use Messenger when you need to send a message to a specific list of contacts.
Examples:
A notice to leads who already requested contact.
A message to customers who already know your business.
A follow up to a small and segmented list.
A message to people who are expecting to hear from you.
Do not use Messenger to send cold messages to unknown lists.
27. How to add contacts in Messenger
Each contact should include:
Country code.
Area code.
Full phone number.
Parameters, if you want to personalize the message.
Use a semicolon to separate the phone number and the parameters.
Example:
15551234567;Maria;Premium Plan
In this example:
15551234567 is the full phone number.
Maria is parameter 1.
Premium Plan is parameter 2.
28. What parameters are
Parameters are pieces of information you can use inside the message to personalize it.
Example contact line:
15551234567;Maria;Premium Plan
This gives you:
Parameter 1: Maria.
Parameter 2: Premium Plan.
Inside the message, you can use:
$1 for parameter 1.
$2 for parameter 2.
$3 for parameter 3.
And so on.
29. Example of a message with parameters
Contact list:
15551234567;Maria;Premium Plan
Message:
Hi, $1! I saw you are interested in the $2. Can I help you with the next step?
The contact will receive:
Hi, Maria! I saw you are interested in the Premium Plan. Can I help you with the next step?
30. How to send a message through Messenger
Step 1
Go to Messenger.
Step 2
Enter the phone numbers with country code, area code, and full number.
Step 3
If you want personalization, add the parameters separated by semicolons.
Step 4
Write your message.
Step 5
Use $1, $2, $3 based on the parameters you added.
Step 6
Review everything before sending.
Step 7
Click send.
After that, the tool will send the message to the contacts you added.
31. Important warning about Messenger
Messenger should not be used as an aggressive broadcast tool.
If your goal is to send a WhatsApp List Message Blast, treat it as a sensitive campaign. Review your list, confirm that contacts have context, personalize the message, and avoid sending to a large audience all at once.
If you add too many contacts at once, the tool may try to send all messages very quickly.
This can cause:
Sending errors.
Spam reports.
Temporary WhatsApp restrictions.
Permanent WhatsApp blocking.
Loss of number reputation.
Use small, segmented lists with contacts who are actually expecting your message.
32. Best practices to avoid WhatsApp blocking
Use a number that already has normal conversation history.
Do not send messages to cold lists.
Do not message too many people at once.
Start with a small number of contacts.
Personalize the message.
Avoid long and generic texts.
Avoid suspicious links or unknown link shorteners.
Avoid messages that look like spam.
Do not reconnect your number before checking the queue.
Cancel pending messages before connecting if you do not want them to go out.
Monitor errors in the Dashboard.
33. Funnels vs Messenger
Use Funnels when you want someone to enter an automatic sequence after sending a keyword or phrase to your WhatsApp.
Use Messenger when you want to send a message to a manually added contact list.
Simple summary:
Funnel: the lead starts the automation by sending the capture message.
Messenger: you add the contact list and send the message to that list.
34. Settings
The Settings area is where you manage your WhatsApp connection.
There you can:
Check authentication.
Connect the number.
Reconnect the number.
Remove the current connection.
Confirm if WhatsApp is ready to send messages.
Always check Settings when messages are not being sent.
35. Help area
The Help area sends you to support materials for the tool.
Use it when you need to:
Access the full tutorial.
Report a problem.
Find official instructions.
Understand error messages.
36. Checklist before activating an automation
Before turning on an automation, check:
The WhatsApp number is connected.
The pending message queue was reviewed.
The funnel is active.
The capture message is correct.
The funnel messages were reviewed.
The links were tested.
The waiting times are correct.
The sending conditions make sense.
The text does not look like spam.
The number already has some normal usage history.
37. Checklist before using Messenger
Before sending through Messenger, check:
The phone numbers include country code, area code, and full number.
The contacts are formatted correctly.
The parameters are in the right order.
The message uses $1, $2, $3 correctly.
The list is not too large.
The contacts are expecting your message.
The number is connected.
There are no unwanted pending messages in the queue.
The message was reviewed before sending.
38. Troubleshooting
The funnel does not start
Check if:
The WhatsApp number is connected.
The funnel is active.
The contact typed the capture message correctly.
The capture message in the funnel is correct.
The tool is authenticated.
There is no connection error.
The contact sent the message to the connected number.
The message was not sent
Check if:
The number is connected.
Authentication is active.
The message is set up correctly inside the funnel.
The waiting time has already passed.
The sending condition was met.
The queue was not canceled.
There are errors in the Dashboard.
Messages are stuck in the queue
Check if:
The number is connected.
Authentication has not expired.
WhatsApp was not disconnected.
There is no error in the Dashboard.
The queue is not paused.
If you do not want those messages to be sent, cancel the pending messages.
Old messages were sent after reconnecting the number
This happens when there were messages waiting in the queue.
Before reconnecting your number, always open the Dashboard and check for pending messages.
If there are messages you do not want to send, cancel them before reconnecting.
The number was blocked or may be at risk
Possible causes:
Sending to a large list.
Sending to cold contacts.
Sending repeated messages.
Sending too many messages in a short time.
Too many people reporting the message as spam.
Using Messenger without segmentation.
What to do:
Stop sending messages.
Review your strategy.
Use smaller lists.
Send only to contacts with context.
Avoid generic messages.
Do not reconnect and trigger everything again without checking the queue.
Parameters appeared wrong in the message
Check:
The order of the parameters in the contact line.
If the phone number is separated by semicolons.
If the message uses $1, $2, $3 correctly.
If the parameter used in the message actually exists in the contact line.
Correct example:
15551234567;Maria;Premium Plan
Correct message:
Hi, $1! About the $2, can I help you?
Result:
Hi, Maria! About the Premium Plan, can I help you?
The link was not clicked
Check if:
The link is correct.
The link opens normally.
The full link was added.
The message clearly explains why the person should click.
The next funnel step is configured for the right behavior.
If the next message depends on a link click, it will only be sent when that condition is met.
The next message was not sent
Check:
The condition of the next message.
The waiting time.
If the previous message was sent.
If the message depends on a click.
If the message depends on no click.
If the sequence was broken by an edit or deletion.
I deleted a message and lost the next ones
When you remove a message from the funnel, the messages connected to it may also be removed.
Before deleting middle steps, review the funnel structure.
If you only need to change the text, edit the message instead of deleting it.
39. FAQ
Can I connect more than one WhatsApp number?
No. You can connect one WhatsApp number per account.
Does WhatsApp Automation send messages to groups?
No. The tool is designed for individual WhatsApp conversations.
What triggers a funnel?
A funnel starts when the lead sends the capture message you configured.
What is a capture message?
It is the word or phrase the lead sends to enter the funnel.
Example:
support
Can I create multiple messages in the same funnel?
Yes. You can create a sequence with multiple messages, conditions, and waiting times.
Can I send a message only if the lead clicks the previous link?
Yes. You can configure messages based on whether the lead clicked or did not click a previous link.
What happens if I reconnect the number while there are messages in the queue?
The pending messages may be sent.
Always check the queue before reconnecting.
How do I cancel pending messages?
Go to the Dashboard, find the queue, and use the option to cancel pending messages.
What is Messenger for?
Messenger is used to send a message to a manually added contact list.
Is Messenger safe for large lists?
It is not recommended for large lists, especially if the number is not warmed up or if the contacts are not expecting your message.
How do I personalize a Messenger message?
Use parameters.
Contact example:
15551234567;Maria
Message:
Hi, $1!
Result:
Hi, Maria!
What does $1 mean?
$1 represents the first parameter added after the phone number.
What does $2 mean?
$2 represents the second parameter added after the phone number.
Do I need to include country code and area code?
Yes. The phone number must be complete.
Can I use this tool for cold messages?
It is not recommended. Cold messages increase the risk of blocks, reports, and sending errors.
Can I send a WhatsApp List Message Blast in Builderall?
Yes. You can send a message to a list of contacts using the Messenger area. However, this feature must be used carefully.
Sending cold, generic messages or sending to large lists without context is not recommended. To reduce risks, use small lists, send only to contacts who expect your message, personalize your text, and always check the queue before connecting or reconnecting your number.
40. Final summary for beginners
WhatsApp Automation lets you create automatic one on one WhatsApp message flows.
To access it, go to Tools, then WhatsApp Central, and open WhatsApp Automation.
Before connecting or reconnecting your number, always check if there are pending messages in the queue.
If there are pending messages and you do not want them to be sent, cancel them before connecting the number.
A funnel starts when the contact sends a capture message, such as “support” or “quote”.
Inside the funnel, you can create several automatic messages with waiting times and sending conditions.
The Leads area shows the contacts who entered the funnel.
Messenger lets you send messages to a contact list using full phone numbers and custom parameters.
Use Messenger carefully because messages may be sent very quickly to everyone on the list.
To reduce the risk of blocking, use small lists, send only to contacts with context, personalize your messages, and monitor errors in the Dashboard.
The main rule is simple:
Before connecting, check the queue.
Before sending, review the list.
Before automating, test the funnel.