Social Proof Overview

Social Proof is a marketing or conversion optimization tool that leverages the psychological phenomenon of social proof to boost user trust and credibility, ultimately increasing conversions, sales, or other desired actions on the site.

Social proof is the idea that people tend to follow the actions or behaviors of others when they are uncertain about what to do. In the context of a website, social proof tools typically showcase actions, behaviors, or feedback from other users to influence the behavior of visitors.

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