SEO, an acronym for Search Engine Optimization, and refers to a set of techniques and strategies applied to a website to improve its visibility in the results of search engines or search engines. It is responsible for allowing users to search and find information on the internet, they work by collecting, indexing and classifying a vast amount of content available on the web to provide relevant results to users’ queries, among the best known are Google, Bing and Yahoo.
Therefore, the main objective of SEO is to help your website rank on different search engines and increase the quantity and quality of organic traffic that reaches your pages. Organic traffic is understood as any visit that a website receives naturally and does not pay, that is, visitors who arrive at the website through the results of searches carried out without the website having paid for this highlight, known as paid traffic.
And what are the advantages of organic traffic?
- Economical: Organic traffic does not require direct investment to obtain clicks or views, unlike traffic paid for by advertisements.
- Credibility and Trust: Visitors who arrive through organic results tend to see your website as more trustworthy and authoritative when they see that it has achieved a good position in search results based on relevance and quality.
- Stability: Although paid traffic is immediate, it is necessary to maintain constant advertising payments, while organic traffic, if maintained with good SEO practices, becomes consistent and stable in the long term.
- Better Conversion Rate: Typically, organic traffic has a higher conversion rate, as visitors come to the site out of specific interest in what you offer, resulting in more valuable interactions.
- Long-Term Value: Investing in SEO for organic traffic offers a lasting return, as the settings made to optimize your website continue to generate results over time, maintaining your constant positioning in search engines.
How do search engines analyze SEO settings?
Search engines analyze SEO settings in different ways to determine a website’s relevance, quality and authority, using complex algorithms to crawl, index and rank web pages based on these factors.
Some of the main aspects analyzed by search engines include:
Content Relevance: Engines often evaluate whether the site’s content matches the user’s search intent. In other words, they analyze the appropriate use of keywords in the content associated with the researched topic.
- Content Quality: The originality of the content inserted on the pages, the depth and usefulness of the content are validated and verified, especially in the post-AI period, avoiding mechanized content produced artificially.
- Site Structure: They examine the organization of the site, usability, loading speed, compatibility with mobile devices and the architecture of the information displayed on the pages. In general, search engines analyze the user experience (UX) when accessing certain content, including ease of navigation, time spent on the site and bounce rate.
- Domain Authority and External Links: In addition to external issues, search engines consider internal issues related to your website, such as: the connected domain, SSL, GDPR settings and notes in general, in addition to the quantity and quality of links for redirects external elements added to the page. For this reason, transparency is essential for good ranking.
- Metadata and Tags: Verify that title tags, meta descriptions, header tags, and other information provide an accurate representation of the page content. And it is this metadata that our SEO tool helps you check and we will learn about in the next tutorial, as they make up a large part of the SEO analysis and website ranking.
- Crawling and Indexing: Verify the ability to crawl and index the website’s content efficiently, that is, the ease that your website offers for search engines to browse, understand and store information about the pages in their databases for later display them in search results.
Now knowing that several factors influence the ranking of your website on the internet, we realize that it is essential to use the Builderall SEO Tool, this way, some of the main criteria needed on a website/page are automatically analyzed and already informed to you for correction . Therefore, mastering this tool is crucial to understanding and improving your website’s optimization strategies.
In the next tutorial, we will learn step by step how to interpret each piece of information indicated by this tool. The first step is to carefully read the information provided by the tool and then watch the overview video provided. This way, you will learn comprehensively about the capabilities and functionalities of the Builderall SEO tool, which is essential for effective use.
Please rate us by giving us your feedback. It is important to us.
Let your business take off🚀